Tablets are the fastest adopted device in history

The use and adoption of tablets is exploding. Some just use it to access email on the run, others are using to easily show presentations to clients and customers and some are just having fun.

Tablets are the fastest-adopted devices in history. If we mark the modern tablet era by Apple's 2010 iPad launch, then an astounding 84 million iPads and as many as 120 million tablets in total have flown off the shelves in just two years. Forrester's global workforce and decision-maker surveys and client conversations show just how fast tablets are being adopted. What is your take on all this? As an iWorker, how are you using tablets?

• Three-quarters of a billion tablets will be in use by 2016. It took more than 20 years for the PC to reach an installed base of 750 million people. But tablets will surpass that mark in less than half the time. Global tablet sales will top 375 million in 2016 with about one-third of tablets acquired by businesses for employees. Back in 2007, we wrote that to reach the second billion users, the computer market would be driven by lower-cost hardware, useful applications, and easy access to the Internet from anywhere.Tablets fit that bill perfectly.


• Some 81% of firms expect to support tablets for employees. IT decision-makers are getting tablet fever as 81% of firms report interest in using tablets. According to these IT decision-makers, tablets will come into the enterprise via several doors, including employees bringing their own: Our latest survey of global information workers shows that 12% use tablets, and 8% paid for it themselves. And more than half of the 1,004 firms we surveyed plan to increase their spending on mobile devices and apps by at least 10% next year.
  


• Tablets will accelerate the rise of the anytime, anywhere information worker. Today, 15% of information workers use at least three connected devices for work, work from at least three different locations, and use at least seven apps for work. And 30% of information workers satisfy at least two of those three criteria. The rise of tablets will drive the number of anytime, anywhere information workers up. Tablets enable access from more locations and bring relevant and useful apps to make employees more productive.

via Forrester Research : Research : Mastering The Business Tablet Landscape.

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Will the iPad Mini release continue Apple's domination of the tablet market?

Tomorrow Apple will hold an event in San Jose, CA to unveil a highly anticipated addition to its iPad line-up. The long-rumoured smaller iPad (reportedly called ‘iPad Mini’ or ‘iPad Air’) is expected to be priced to compete directly with Amazon’s Kindle Fire and Google’s Nexus 7 tablet, both priced at $199. Although it is considered unlikely that Apple will match that price point, analysts expect a starting price way below the $499 of the cheapest full-size iPad.

Apple’s competitors will likely be on the edge of their seats when Tim Cook and Co. announce details about the all but confirmed tablet. If Apple manages to offer a competitive product at a price close enough to $199, Google and Amazon will see the biggest selling point of their tablets disappear. This could reinforce Apple’s stranglehold on the tablet market just as its competitors were starting to see some light.

 

In the second quarter of 2012, Apple’s market share was 68 percent, i.e. Apple shipped more than twice as many tablets as all of its competitors combined. In the September quarter (the numbers are not out yet), Apple’s market share will likely come in a little lower, as Google’s Nexus 7 has reportedly had a successful start. It will be interesting to see how the tablet market develops over the next few quarters with another iPad, more Android tablets and the first Windows 8 tablets in the mix.

 



 

http://www.statista.com/topics/841/tablets/chart/530/global-tablet-shipments-from-q2-2010-to-q2-2012/

 

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• Apple sets October 23 event, smaller iPad expected - Khaleej Times (khaleejtimes.com)


• Record iPad Sales Drive Strong Q2 Growth In Tablet Market - IDC (misco.co.uk)


• iPad Mini build cost starts at $195 and retail cost starts at $299 (thedroidguy.com)


• iPad mini competition preceding event (product-reviews.net)

Remember when the family gathered in the living room to watch TV?

The old idea of families gathering in the living room to watch TV together undistracted is on its way out, if not gone already. Today, people actively use tablets and smartphones while they watch, and sometimes even watch TV entirely on these mobile devices. This is more than a fad.

Last night I wanted to watch the Atlanta Braves and the Texas Rangers. I also had a local homecoming game to go to. Not a problem. I subscribe to MLB.tv. I stated on cable. Moved (still at home) to my iPad as I got ready to go. Switched again to my iPhone at the game.

I have one child who gave up their set top box in their room. All they do is stream. Two others stream Netflix a lot on their phones. My wife and I use Apple TV a lot.

[caption id="" align="alignright" width="240"] Intel Mobile Device (Photo credit: Frank Gruber)[/caption]

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