50 year view of newspaper advertising - This is not good for them

Two weeks ago, the Newspaper Association of America published its quarterly advertising report. The results were not good. In fact it was the worst quarter in thirty years when accounting for inflation.

Looking at annual numbers, the outlook is even more dramatic: if nothing extraordinary happens in the last few months of this year, 2012 will be the worst year for American newspapers since 1950. Professor Mark J. Perry of the University of Michigan estimates print advertising revenues of $19 billion this year. Taking inflation into account that is a 71 percent decline from the peak in 2000 and below the level of 1950!



http://www.statista.com/markets/14/topic/113/books-publishing/chart/612/newspaper-advertising-revenue-from-1950-to-2012/

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The Twitter or the hare?

It seems like Twitter, a company once notoriously slow on monetization, has finally figured out a way to convert its growing user base into advertising dollars. Market research firm eMarketer expects Twitter’s advertising revenue to reach $288 million this year, a 107 percent increase over last year. Moreover, eMarketer predicts that the microblogging service could surpass $800 million in ad revenue in 2014.

This chart shows Twitter’s estimated advertising revenue from 2010 to 2014.



http://www.statista.com/markets/21/topic/194/social-media/chart/608/twitter-s-ad-revenue-tipped-to-double-this-year/

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• Twitter Tops Facebook in Mobile Ad Revenues (pcmag.com)


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• Twitter beats Facebook on mobile ad revenue, says eMarketer (digitaltrends.com)

The decline of newspaper advertising revenue continues

The decline of newspapers continues. In a digital world it is very predictable for all forms of traditional media. The Newspaper Association of America published its quarterly advertising report this week and the results are not good.

Whoever hoped that Newspaper advertising had already hit rock bottom was disappointed. In the second quarter, advertising revenues of American newspapers declined another 6 percent to $5.7 billion. Since the second quarter of 2003 print ad revenues have declined by more than $6 billion, a loss that the $500 million raise in online ads is nowhere near covering. Accounting for inflation, the past quarter marks a 30-year low in newspaper advertising.

 http://www.statista.com/markets/14/topic/113/books-publishing/chart/596/the-decline-of-newspaper-advertising-continues/

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• Can Digital Advertising Save the Fourth Estate? (web2.sys-con.com)


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• Why newspapers must raise their price (mondaynote.com)