Mobile internet browsing takes off

Mobile internet browsing continues to take off. It certainly highlights the need to make sure everything is mobile ready. This is a trend that will continue rise sharply.

As of September 2012, mobile phones and tablets for the first time was responsible for ten percent of internet browsing. The data is from web analytics provider NetMarketShare. By the end of 2013, the share of mobile end devices will increase to over 17 percent.

For the digital executive, it is important to evaluate your entire web experience from the point of view of mobile devices. Start testing your own sites to see what the experience is like. Investing in experience improvements now will get you ahead of the curve while you can still be relevant.