Are you a part of the social trust revolution?

Rachel Botsman, one of the speakers at this June’s TEDGlobal conference. She says that the currency of the new economy is trust and reputation in your most valuable asset.  Botsman writes, speaks and consults on “the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live,” according to her TED bio.

As examples of the real value of reputation, intention, capabilities and values, Botsman references the following in her talk:

• Uberhosts at Airbnb

High scorers draw more overnight visitors and make more money

• Super rabbits at TaskRabbit

Popular and efficient part-time workers are more likely to find jobs and command higher rates.

How will the social revolution-  a trust revolution – impact your business in the future? What are you doing about it?

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• TED: Rachel Botsman: The currency of the new economy is trust - Rachel Botsman (2012) (ted.com)


• Dreamforce 2012 Keynote (slideshare.net)

It is a social revolution. And it isn't going away.

It is a full scale social revolution. So some questions:

• Do you have accounts on all the current social media?


• Are you active and post content?


• Do you respond to others?


• Do you use rich media like photos and video?

This where we are headed fast. For leaders of organizations, do your employees see that you get it? Are you there and relevant? Are you willing to be open?

The future is here and now. Imagine it is the year 2017. Other leaders have been part of the social revolution for years. You decide to start. Will it be too late then?

Related articles

• The social revolution is a trust revolution (customerthink.com)


• Dreamforce 2012: Businesses must prepare for social revolution (itpro.co.uk)


• Dreamforce 2012 Keynote (slideshare.net)


• Salesforce.com's Benioff fine-tunes social enterprise, revolution rhetoric (zdnet.com)