Recently David Cooperstein from Forrester Research has invested a fair amount of time with CMOs and agency executives, working through the challenges that marketing faces, especially as shiny new objects like social and mobile develop some patina and digital gets categorized as a mature channel. In a past post on Forbes he called the era we now live in a “post-digital” world for marketers, because the strategies that matter most are those that don’t start with the channel (i.e. mobile-first or digital-first). Marketers need to put themselves in their customers’ seat and define the marketing activities they take on from a customer-first perspective.
I agree that it is important to focus on the customer first. That is to some extent all that matters.
Read more in this blog: The Age Of The Customer Requires An Obsessive Focus By CIOs And CMOs | Forrester Research
No comments:
Post a Comment