Social media isn't going away. It is the way of the new world and empowered employees. There is no hiding your head in the sand thinking you don't have to change. You do. Your employees are different and you need to be a part of the open, collaborative world.
Far and away, the most important element of a strong social strategy is the corporate culture behind it. Without a culture that supports sharing and collaboration, the underlying social technology being implemented is futile. That might sound harsh, but it’s the reality. Social tools will collect dust unless employees feel empowered to use them. For organizations with a traditional, hierarchical structure, this is a big shift in thinking that will affect how, when, where and what employees communicate. It can be a bit scary for executives to overcome this initial hurdle, but once done, the results will speak for themselves.
Read more: How Social Media is Changing Business — And Your Job Search
No comments:
Post a Comment