In the world of marketing and the customer experience, there are two things worth knowing. Do we know the answers? If not, we should. Seth Godin nails them both.Two things every business and non-profit needs to know:
- How much does it cost you to get one new customer?
- On average, what's that customer worth over the relationship you have with her?
The internet revolutionizes both sides of the equation.
For more, read Seth's Blog: Lifetime value of a customer/cost per customer
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