What is digital disruption?

What if someone with 1/10th your cost structure launched a full scale attack on your business tomorrow? Will you be a disruptor or be disrupted?

James McQuivey, VP at Forrester Research and author of Digital Disruption, discusses what Digital Disruption is all about.

http://www.youtube.com/watch?v=5qGKoOkr-VU&list=TLTmiloly3zlI

Related articles

• Forrester Research Announces Upcoming Book: Digital Disruption (virtual-strategy.com)


• Meet the Digital Disruptor (greatfinds.icrossing.com)


• Digital Disruption (johnheenan.typepad.com)