Customer Experience Trend: Software as an Experience

One of the big trends we are seeing in the world of customer experience is a focus on the experience of the software. The whole rise of Smart Phones is geared around this premise.

The initial rise of cloud-based software (a.k.a. SaaS, or software-as-a-service) focused on renting access to software instead of the historical approach of selling licenses. As cloud-based software expands, we’ll see these offerings cater more explicitly to the needs of customers.

How? More simple, highly-focused, specialized applications (like smartphone apps), more focus on quick initial usability, more sharing of best practices (usage, not technical), and customization based on behavioral analysis of users.

Tidbit: Net Promoter Scores for tech vendors are more correlated to customer experience than product performance.

How secure is cloud computing?

I have been having a lot of conversations about how secure Cloud computing is or isn’t. I have given briefings to our Audit Committee. One of my points has been that in many cases it can be more secure than traditional IT infrastructure.

Conventional wisdom says clouds are inherently insecure.

But are they? Or are clouds actually more secure than conventional IT environments? A growing number of technologists are making that argument. And they're not cloud vendors or marketers or startups who have placed their bet on the cloud. They're some of the senior-most technology officials in government, including those from intelligence agencies and the military, which might be the last place you'd expect to hear such talk.

Cloud Security: Better Than We Think? - Government - Cloud/SaaS - Informationweek

Related articles

• 5 (more) key cloud security issues (csoonline.com)


• Security mindset must change with cloud (zdnet.com)


• Cloud Computing Security Concerns Extinguished for Google Apps Users - AppsCare (prweb.com)


• 7 Steps to Developing a Cloud Security Plan (infosecurity-magazine.com)