Make your content readable

We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of our sites. As a digital executive, while you have staff devoted to content, you should pay attention to some basic concepts to focus on a content strategy. Strategy is your job.

When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.

Best Practices for Improving Your Website's Usability (from Mashable)

Here are some best practices:

• Use visuals strategically
• Keep content as concise as possible
• Use headings to break up long articles
• Help readers scan your webpages quickly
• Use bulleted lists and text formatting
•  Give text blocks sufficient spacing
• Make hyperlinked text user-friendly

Digital executives understand the basic concepts and make sure the experience for the customer is supported by a great content strategy.